From humble beginnings as online diaries, blogs have developed into a powerful tool for building your brand. For example, you can use your blog posts to provide advice or information relevant to your clients, offer interesting insights into your industry, and develop your brand’s unique personality or voice.
Whatever you’re blogging about, the key is to make your posts valuable to the people you want to reach.
Some people feel that giving away valuable information for free may hurt their business. However, the opposite is often true.
Blogging creates fresh content for your website, which helps to improve its Google ranking. Strong, SEO friendly blog posts drive traffic to your website and establish you as an expert in your field. You become the business people think of when they need your products or services.
When you create and share valuable content, people are more inclined to share it with their own networks. This increases awareness of your brand and builds customers’ trust in you – because you’re not shoving your product or service down their throats. It’s important to remember that most people go online not to be marketed to, but to connect with friends and likeminded people. So be one of them!
Do your blog for your business?
Choosing a business name can be one of the toughest decisions you’ll ever make. We’re no strangers to it ourselves, having spent many restless nights brainstorming names before we settled on Click Pen Media.
Here are our top tips for choosing a business name.
1. Make it unique
What makes you stand out from your competitors? Can you find a way to communicate that in your business name?
Click Pen Media specialises in written and online communication. A click pen is a common name for a retractable pen, but the name evokes computers (as in a mouse click) and writing (pen).
If you think you’ve stumbled across the perfect name, make sure there isn’t an existing business in your country (or wherever you’re operating) with the same name. Then check that the domain name for that business (e.g. www.clickpenmedia.com.au) is available – a website is vital in this day and age.
2. Make it easy to remember
Keep things simple. We recommend using combinations of real words in your business name and sticking to words that are easy to pronounce. You don’t want to have to spell and explain the name every time you mention your business.
Are there any keywords that help to define your business? Come up with a list of these – You may wish to include them in the business name.
3. Consider the future
What might your business look like in five years from now? While it might be good to communicate your niche in your business name, be wary of limiting yourself.
We could have called ourselves Click Pen Content Writers. Much of our work is writing online content for other businesses. But we also write and edit for print media. And as our business expands, we may choose to focus on other areas too. Media was the all-encompassing word we selected for our business name.
4. Consider your target audience
Who are your customers? Will they respond better to a name and logo that’s cute and whimsical, or serious and corporate?
For Click Pen Media, we wanted a name that sounded professional but not too dry.
Come up with a shortlist of names. Ask people what comes to mind when they see or hear each of them.
5. Take your time
Your business name defines you. Don’t rush into registering a name until you’re confident you’ve got the right one.
There is a lot to think about when choosing a business name. Good luck in creating the right one for you!