From humble beginnings as online diaries, blogs have developed into a powerful tool for building your brand. For example, you can use your blog posts to provide advice or information relevant to your clients, offer interesting insights into your industry, and develop your brand’s unique personality or voice.
Whatever you’re blogging about, the key is to make your posts valuable to the people you want to reach.
Some people feel that giving away valuable information for free may hurt their business. However, the opposite is often true.
Blogging creates fresh content for your website, which helps to improve its Google ranking. Strong, SEO friendly blog posts drive traffic to your website and establish you as an expert in your field. You become the business people think of when they need your products or services.
When you create and share valuable content, people are more inclined to share it with their own networks. This increases awareness of your brand and builds customers’ trust in you – because you’re not shoving your product or service down their throats. It’s important to remember that most people go online not to be marketed to, but to connect with friends and likeminded people. So be one of them!
Do your blog for your business?