Copywriting and content writing
What is copywriting, anyway?
It's not about intellectual property; that would be copyright.
Copywriting is the art of writing words that sell. Basically, copywriters write promotional or advertising material.
Content writing refers to the writing of online content for websites. This includes blogging.
While Click Pen Media's specialty is web copy, we can write for both digital and print media.
What about SEO?
Search engine optimisation (SEO) refers to various techniques of increasing a website's visibility by improving its ranking in search engines. For example, Teddy's Flower Shop in Perth might aim to be on page one of Google search results for florists perth. This would, in turn, increase traffic to the website of Teddy's Flower Shop and increase potential customers.
All content we produce for the web will be written with SEO in mind. However, SEO friendly content should also be people friendly. Our main focus, therefore, is on ensuring your web content reads well for the humans who will become your customers, clients and fans.
Can you do my assignment for me?
I could, but I won't. That's cheating.
Talk to us
Want something written by Click Pen Media? Contact us to discuss your needs and get an obligation-free quote.